If you have ever worried that your child’s video game time is not very beneficial, I have some encouraging news for you – Club Penguin fans (which could include your little ones) have helped donate $2 million to medical treatments, protecting the earth, and providing safe places to kids!
To celebrate the fifth year of the Coins For Change online giving campaign, which empowers the children who play Club Penguin to help change the world by donating virtual coins they earn playing games online to real world causes that matter to them, Club Penguin doubled its overall donations to $2 million after players filled the virtual world’s lighthouse with over 10 billion virtual coins.
The Coins For Change online giving campaign happens every December, when players are given the ability to donate virtual coins to their choice of three charitable projects – providing medical help, building safe places, or protecting the earth. When the event ends, the virtual donations to the projects serve as votes to determine how a cash contribution from Disney Online Studios will be divided among the charitable projects.
To see how the cash donation – through your children’s virtual donations – was divided, watch this announcement from Club Penguin!
“Our players are always looking for ways to make a difference and help others, and over the past five years they’ve embraced the opportunity to give through Coins For Change,” says Lane Merrifield, one of Club Penguin’s co-founders and executive vice president of Disney Online Studios. “It was especially exciting to see kids from 191 countries participate together to help change the world.”
This post was written as a personal opinion piece and without pay. Neither the text nor the pictures were provided as proprietary information and does not represent the views or opinions of The Walt Disney Company. Information for this post was provided by the Disneyland Resort for media use.
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