With the launch of Disney Store’s new site design, the retailer has also introduced “Disney Magical Message” video capabilities and enhanced social media tools. The Disney Store site redesign delivers a franchise-focused, streamlined shopping experience for guests. For the first time ever, guests can record and customize a special “Disney Magical Message” video to send along with their DisneyStore.com gift purchases for friends and family. Gift recipients will receive an email notifying them of a special delivery, then once the gift arrives at their door, a card will provide them a site URL and a personal ID where they can view their personal “Disney Magical Message” video.
DisneyStore.com also now makes it easier for guests to shop for products by character, with enhanced filtering options for search and social media sharing capabilities. Guests can experience the new design whether they are on their desktop, tablet or mobile phone.
- Record and send a customized “Disney Magical Message” video when purchasing a gift from DisneyStore.com
- Shop with ease using enhanced filtering options to narrow choices.
- Seamlessly share favorite items across the social media spectrum via Pinterest, Facebook, Twitter and e-mail.
- Create wish lists of favorite items for future DisneyStore.com visits or special occasions.